KUALA LUMPUR: Enjoy hours of unlimited enter­tainment on the latest Sony Ericsson phones and catch AXN’s brand new TV Special Cyril: Simply Magic.

PERFECT SYNERGY: The world’s first “Cyber-Magician”, Cyril Takayama: Cyril Takayama (middle) performing his signature spell-binding illusion at the recent Spread The Entertainment showcase party by Sony Ericsson and AXN, which featured Sony Ericsson’s new mobile devices – Satio, Aino and Yari. Present at the showcase were Hirokazu Ishizuka, Corporate vice president, head of Asia Pacific Region, Sony Ericsson (2nd from left); Alex Wong, general manager, Sony Ericsson Malaysia (far left) and Ricky Ow, senior vice president & general manager, SPE Networks (far right).

The partnership demon­strates a perfect synergy between Sony Ericsson and AXN for mobile communi­cation and entertainment.

During the official launch showcase, Sony Ericsson presented the next phase of its Communication Enter­tainment strategy with new mobile devices that blend the best in imaging, music, videos and gaming. Its partner, AXN, offered a sneak peek of its latest Original Production Cyril: Simply Magic, of which Sony Ericsson is the main sponsor.

Bringing together rich content and best-in-class integrated entertainment experiences, Sony Erics­son’s new Satio, Aino and Yari phones come with high-quality Cyber-shot techno­logy and the sound quality that is expected of its Walkman phones.

A comprehensive suite of content from music and videos to hot Playstation titles can also be enjoyed on the phones, giving users a truly Entertainment Unlimited experience.

Every purchase of Satio, Aino or Yari comes with an Entertainment Passport, which offers a bundle of fun features including a number of free downloads of music videos, movies and games.

The wide selection of downloadable movies include Angels & Demons, Made of Honor, You Don’t Mess With the Zohan and Quarantine.

The music library contains ups to 300 music videos, including videos that feature Kelly Clarkson, Kasabian, Kings of Leon, Britney Spears, Wong Lee­hom, Rainie Young and Alan Kuo, among others.

In addition to awesome downloads, there is also the chance to score an all-expenses paid trip to catch the FIFA World Cup 2010 in South Africa.

Satio is available in three colours – Black, Silver and Bordeaux at a recommended retail price of RM2,499. Aino is available in two colours – Obsidian Black and Luminous White at RM1,999. Yari is available in Achro­matic Black and Cranberry White at RM1,099.Visit

www.sonyericsson.com for more details.