KUCHING: The Minex Jewellery year end bonanza sale is back again, this time offering 60 per cent discounts and free gifts to give away.

Themed ‘Wishing Well’, the 15th year anniversary sale will last for 10 days starting today. It offers customers a chance to win a diamond set worth RM6,500 when they spend RM500 or more. All they need to do is guess the value of coins placed in three containers.

The closest guess will bring home the prize.

Those who spend RM300 and above will be entitled to a free dip inside the wishing well to get mysterious gifts.

“Each customer who spends RM300 or more will bring home a free gift from Minex Jewellery,” said managing director Benjamin Wung.

He said custom jewellery design services are also available for customers.

He acknowledged that for the past 15 years, diamonds remain the most popular jewellery.

“Among customers’ favourites are South African diamonds, Canadian diamonds and Australian diamonds while young couples normally go for couple rings and those in their 30s to 50s, colour gem stones like jade and pearls,” he said, adding that new jewellery pieces will come next year.

To better improve its services to customers, Minex Jewellery also provides trade-in of jewellery item purchased from Minex through its ‘100% Jewellery Trade-in’ programme.

The jeweller, an affiliate of the Gemmological Institute of America (GIA), gives customers the ease and flexibility to trade-in their jewellery for 100 per cent of its value, with no conditions attached starting Nov 1.

Its ability to offer such a service lies in the company’s integrity in using only natural and quality gemstones and diamonds.

The trade-in is exclusively for Minex customers only, and it applies to both diamonds and coloured gems.